Not surprisingly, you could accuse National Cleavage Day of being just such a contrived holiday and you would be 100% correct, although I think the purveyors of the March 30th holiday would gladly wear it on their sleeves- or perhaps another garment.
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National Cleavage Day actually got its start 10 years ago in South Africa as a promotion by WonderBra and South African radio station 5FM [which I guess would make it INTERnational Cleavage Day- NANESB!]. Over the last 10 years, National Cleavage day was bumped from early April to late March.
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For some reason, a holiday designed to sell women's undergarments by highlighting bosoms seemed to gain popularity outside of South Africa. In London, lingerie retailer Ann Summers marked the occasion with a parade of women parading down Oxford Street clad in nothing more than the retailers line of lingerie.
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Jayne Mansfield- ahead of her time when it came to National Cleavage Day- Sophia Loren seems to agree.The WonderBra promoted holiday quickly became one of the top trending topics on twitter on Friday. WonderBra is a subsidiary of Hanes Brands international [NYSE: HBI] although other retailers have managed to capitalize on the holiday as well, as demonstrated by the exhibitionist flash mob in London earlier today.
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Given that we're so close to opening day for the Red Sox as well as the goregeous women who are frequently seen in the stands at Fenway, I figured I shouldn't overlook Red Sox Nation's contribution to National Cleavage Day.
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